BMW MOTORRAD
Collaborative project between HAW University and Mutabor Design Agency, Hamburg. Our team developed a comprehensive marketing strategy, brand identity, and visual direction for BMW’s CE 02 e-bike to present to Mutabor. The concept repositions the CE 02 as a lifestyle companion for individuals who value self-expression, creativity, and sustainability. Through bold color choices, dynamic visuals, and an emphasis on the three driving modes–SURF, FLOW, & FLASH–the campaign integrates the CE 02 into the rhythms of everyday life, making it adaptable to diverse personalities, professions, and needs.
CREATIVE DIRECTION: TOR HOVIND, SVEN VOGEL
COLLABORATOR: KYOKA OHARA
